Our WordPress users have filed over 100 support requests since we launched in late 2011. A few questions, plenty of feature requests, some bugs and lots of love.
4000 downloads later, very few people ask how the plugin works. This sort of validates our initial design. Phew.
We went through 6 versions of wireframes, each time simplifying the logic, the buttons, the labels. This process continued while in development.
The final product looks 75% like the wireframes. My partners, Ben, Jonathan and Adrien, are coders focused on usability. A rare breed.
It’s faster to install WordPress than a newsletter plugin
Newsletter plugins are daunting. You need to configure big time. Learn new concepts and funny words. Add forms. Import users. Get the email design right (easy with Wysija!). Teach your coworker or client on how to use it. Boost their moral because they got discouraged creating their first newsletters… and then you think: Why the hell was the site faster to setup then that goddam newsletter plugin?
Picking the right emailing solution is one big decision you don’t want to back peddle on. This is why we were hungry for feedback.
Did users stick with us or perform the costly U-turn? It appears that people are jumping on the bandwagon. Our business is now focused more then ever on delivering free and premium goods, as requested.
Features we get asked for right now
Most people who’ve asked for features highlighted the importance of keeping Wysija simple. They’ve already been through install-newsletter-plugin-hell. Or they want to keep their own attention deficient clients of their backs.
Here’s what most people wished they’ve found in our plugin when they installed it:
- Support for first name and last names. This will come in February. Custom fields will come later.
- Auto newsletters, aka email alerts à la Feedburner. March!
- Editing the “Unsubscribe” link in the footer of the newsletter. Upcoming version.
- How to save or edit themes. We’re working on a theme repository. Behold.
- Two-column layouts. We won’t do those. Here’s why.
- Drag & drop custom post types in visual editor. This needs further planning.
- Editing the widget’s style. We wrote a little guide for that.
- Adding a subscription form outside WordPress. This will coded in the spring when the tulips are blooming.
- Redesign the confirmation pages for subscription and unsubscribe. If you know a little coding, it’s easy.
- View sent newsletters in their own pages, outside the admin. This is coming up.
Priorities might change along the way, so do delivery dates, be aware.
How about you? What do you like, dislike or want to see in Wysija?