It’s annoying to find out your emails are not getting delivered or get trapped in a spam filter. Sending with an Email Service Provider (ESP) is the best way to avoid this.
2 offers for Wysija’s users
We’ve partnered with services we believe offer a good variety of options and prices:
Elastic Email offers Wysija users 5000 free emails. They’re one of the cheapest, if not the cheapest. It’s pay-as-you-go, with no commitment.
SendGrid gives out 1 free month on any plan (coupon code: wysija). Sweet.
Why pay for a sending service?
Nearly 20% of all emails never reach their intended inbox.
These companies work hard to make sure your emails get delivered. We call that deliverability.
But even if you pay, you’ll soon find out it’s quite cheap, like this user explains in a case study.
How do they ensure deliverability?
- Their sending servers have a very good reputation and are not blacklisted.
- They work with the big Internet Service Providers, like AOL, Gmail, Hotmail, etc.
- Their sending methods respect the industry’s standards.
What’s the reputation of my current server?
How do I know if my emails get delivered?
There is no way to know for sure in most cases, even with an Email Service Provider.
What’s the catch with these email providers?
There’s no catch. There are inevitable annoyances with these services:
- You’ll need to setup a certificate called SPF on your domain. This is a way to inform your recipient’s that SendGrid, for example, is allowed to send emails on your behalf.
- They’ll ask you where you got your list of emails. Hopefully, you didn’t recycle an old list.
- They won’t immediately let you send thousands of emails. They’ll test how many bounces and unsubscribes you get with a sample.
- Ask your host if you’re allowed to send with SMTP! Elastic Email users don’t need to worry about this, since we use port 80, which is always available.
How about the emails my WordPress site sends?
WordPress sends emails itself, like a notification of a new comment, for example. This is separate from Wysija altogether.
A respected member of the community, Yoast, wrote a comprehensive article on how to handle these types of emails, which we call transactional emails, as opposed to bulk (newsletters).
What does Wysija get for all this?
We’re affiliates. We do get a small percentage if you buy with our partners.